Don’t think of a grey horse
You just did, didn’t you? That’s the human brain for you, the stubborn beast that insists on doing the exact opposite of what it’s told not to do. As event professionals, we know this better than most. We’re constantly managing the unpredictable, navigating the chaotic, and yet, amidst all the turmoil, our success hinges on what say will happen, not what we warn against. This principle is not just a psychological quirk; it’s a critical tool in managing large-scale outdoor events.
When it comes to managing complex event logistics, especially across multiple locations, clear and positive communication isn’t just a best practice – it’s a lifeline. At Purvis Marquee Hire, we’ve seen this play out countless times. The moment you start focusing on what shouldn’t happen, the seeds of doubt and confusion are sown. But when you shift the conversation to what will happen, the fog lifts, and suddenly, the path ahead becomes clearer.
The Positive Mindset in Event Logistics
In the context of event management, imagine you’re in the thick of a major outdoor event – a sprawling festival spread across several fields, or perhaps a corporate event with multiple sites. You’re juggling suppliers, health and safety checks, site management, and not to mention, the expectations of your clients who are looking for nothing short of perfection.
Now, think about the language you use with your team. Do you say, “Let’s make sure this doesn’t go wrong”? Or do you say, “Let’s ensure this goes right”? The difference might seem subtle, but it’s monumental. The human brain is wired to latch onto the positive directive – it’s actionable, it’s clear, and most importantly, it’s achievable.
When you frame your instructions positively, you’re not just directing your team; you’re empowering them. Instead of creating a mental checklist of pitfalls to avoid, they’re focused on a clear set of objectives to accomplish. In event management, where the unexpected is par for the course, this shift in mindset can be the difference between a flawless execution and a manic scramble.
Marquee Hire: A Case Study in Positive Problem Solving
At Purvis, we’ve built our reputation on this principle. We don’t just set up marquees; we provide physical infrastructure solutions that are rock-solid in their reliability. But beyond that, we’re problem-solvers. We thrive on the challenges that come with large-scale outdoor events, and we approach each one with a clear, positive focus.
Let’s talk about one of our recent projects. Kiltwalk is a multi-site event, spread across each city with significant logistical challenges – limited access routes, unpredictable weather, and a client with a clear vision but a tight timeline. Instead of dwelling on what could go wrong – the potential for muddy grounds, transport delays, or last-minute changes – we zero in on what we needed to achieve.
We communicate positively with our team: “We will set up the marquee in 24 hours, we will have contingency plan for transport, and we will ensure the site remains accessible, no matter the weather.” By framing our approach this way, we keep our focus where it needs to be – on delivering a seamless event.
The Power of the Positive Directive
How can you harness the power of positive directives in your own event planning? Start by changing the way you think about your communications. It’s not just about avoiding disaster – it’s about steering your team towards success. Here’s how:
- Focus on Clear Objectives: Instead of telling your team what not to do, give them clear, actionable goals. For example, rather than saying, “Don’t let the guests wander off course,” say, “Let’s ensure all guests are guided along the designated pathways.”
- Reinforce Success, Not Failure: When debriefing, highlight what went right before discussing areas for improvement. This reinforces positive outcomes and builds confidence.
- Be the Calm in the Storm: Your team looks to you for direction. By maintaining a calm, positive focus, you set the tone for the entire event. It’s not just about managing stress – it’s about transforming it into productivity.
- Plan for the Unexpected: Yes, things will go wrong – but instead of worrying about what might fail, prepare for how you will succeed despite the challenges. This shift in perspective changes the entire dynamic of your planning process.
A Closing Thought
The human brain is a powerful tool in the event professional’s arsenal – but like any tool, it’s all about how you use it. By focusing on what you want to happen, rather than what you fear might go wrong, you align your team, your clients, and yourself with success.
At Purvis, we’re committed to being the steadfast partners you need, turning your visions into reality, no matter how complex. So, next time you’re in the thick of planning, remember: don’t tell yourself – or your team – what not to do. Tell them what you will do. Because when it comes to event management, positivity isn’t just a mindset – it’s the foundation of flawless execution.
