Success Stories and Best Practices
Despite the potential pitfalls, launching products in the open air can be an exhilarating and hugely successful endeavour. Here at Purvis Marquee Hire, we have seen it all, and we’re here to share our insider knowledge on how to make your outdoor product launch not just memorable, but monumental.
The Magic of Marquees: Setting the Scene
Picture this: a sleek, high-tech gadget unveiled under the vast, open sky, a sea of potential customers and media representatives captivated by the spectacle. The open-air environment adds a level of drama and anticipation that an indoor venue simply cannot match. However, creating this magic requires more than just a marquee and good weather.
Our first secret? Tailored marquee solutions. Each product and brand has its own story, and your environment should reflect that. Customise the space to create an immersive experience. From the grandeur of clear-span structures that offer uninterrupted views of the surroundings to the intimacy of stretch tents that blend seamlessly with nature, the right marquee can set the perfect stage for your launch.
Logistical Mastery: The Backbone of Success
Logistics—the backbone of any successful outdoor event. The challenges are many: unpredictable weather, accessibility issues, and power supply concerns, to name a few. But with Purvis, you can turn these challenges into opportunities.
Consider the weather. A downpour on launch day could spell disaster for an unprepared event. But with our robust, weather-resistant marquees, you can keep the show going, rain or shine. We also recommend having a Plan B—an alternate date or an indoor backup can save the day if the weather turns truly foul.
Accessibility is another key consideration. Ensure your venue is easy to reach and well-signposted. Adequate parking and transport links are crucial, and don’t forget about the needs of disabled guests. Our experience includes managing multi-site locations, so we know how to coordinate logistics seamlessly, even when your launch spans several sites.
Power supply is often overlooked but essential. Reliable generators, proper lighting, and sound systems can make or break your event. Trust us to manage these elements smoothly, ensuring your product is showcased in the best possible light.
Engaging Your Audience: Creating Unforgettable Moments
Engaging your audience is the heart of your launch. An outdoor setting offers unique opportunities to create unforgettable moments. Imagine interactive product demonstrations in an open field, augmented reality experiences under the stars, or a stunning drone light show that leaves your guests in awe.
Best Practices: The Devil is in the Detail
To ensure your outdoor product launch is a triumph, pay attention to the details. Here are our top best practices:
- Early Planning: Start planning well in advance. Securing the best venues, marquees, and suppliers takes time.
- Permits and Regulations: Ensure you have all the necessary permits and comply with local regulations. This can save you from last-minute headaches.
- Health and Safety: Prioritise the safety of your guests. Conduct thorough risk assessments and have medical staff on standby.
- Sustainability: Consider the environmental impact of your event. Use eco-friendly materials and practices wherever possible.
The Punchline: Unveiling the Future
In events, launching a product in the open air isn’t just a trend—it’s the future. The unique challenges and unparalleled rewards make it an exhilarating venture for any event professional. By partnering with Purvis, you’re not just hiring a marquee; you’re gaining a team of logistical experts, creative thinkers, and seasoned event specialists dedicated to making your launch a roaring success.
