Maximising Media Coverage
The Art of Attracting Media Attention You need to think like a journalist before you even pitch to one. Journalists are storytellers at heart. They’re not just looking for an event; they’re looking for a story—a hook that will capture their audience’s attention. That...
The Green Evolution of Event Management
The Edinburgh Festival It’s in full swing and if you’re new to the city it’s exciting, there’s so much happening, it’s a complete assault on the senses. If you live or work in the “old town” section of Edinburgh, every 20...
Mindset in Event Logistics
Don’t think of a grey horse You just did, didn’t you? That’s the human brain for you, the stubborn beast that insists on doing the exact opposite of what it’s told not to do. As event professionals, we know this better than most. We’re constantly managing...
The Art and Precision of Organising Outdoor Athletic Events
Running the distance There’s something undeniably exhilarating about the roar of a starting gun. The tension in the air, the thrum of feet on tarmac, the focused determination in every eye—organising outdoor athletic events is not just a logistical challenge; it’s a...
